Based on your answers here, is your personal report outlining the obstacles holding your business back and what you need to fix In order To truly optimise your brand.
WATCH THE VIDEO THEN READ YOUR REPORT
Based on your awswers here are some pointers that will help you optimise our brand.
We have also given you access to the first part of our Think Like A Brand Masterclass . The masterclass will really help you to master the right mindset and understand where you need to focus to take your brand and business to the next level (check your email).
So it looks like you haven't got all your brand foundations in place including your brand promise.
A meaningful and achievable brand promise is the first step to establishing a profitable brand. Without this your products, communication and internal processes will lack clarity which will lead to stagnation and loss of market share.
A brand promise is more than just a statement or tagline, it's the promise that you make to your customer that communicates what you do, who you do it for and where you promise to take them.
A brand promise is also a powerful resource to help align your internal teams across your operations and marketing functions. This alignment will help clearly define the brand experience which will lead to more conversions, revenue and happy customers who are eager to transact with your business on an ongoing basis.
Optimising your brand will lead to more reviews. Reviews will help you
Reviews actually matter and can be the deciding factor between you and your competitor. So, don’t be afraid of reviews. Embrace them and their power! Get listed on social media and review sites like TrustPilot and give your customers and audience the chance to talk and learn about your business.
Brand guidelines clearly outline your brand identity you have a clear and consistent look and feel across all of your platforms. This in-turn helps to build trust with your audience, makes it easier to stay top of mind and will help you see a healthy increase in conversion rate.
Brand guidelines also ensure that everyone in your team is on the same page when it comes to external communications and creating marketing collateral for your business.
Closing leads can be very difficult and is an area that many of the businesses we talk to struggle with so you're not alone.
The good news is that there are systems and processes that you can put in place to make the sales a lot easier for you and your team.
Being able to build desire and trust around your products and services is what branding was invented for!
Understanding the relationship between brand and business will help you understand what you need to do to have better success in closing leads and generating
Based on your answers here are some pointers that will help you get more from your marketing efforts.
If you're not experiencing the business growth you expect it's most likely because your brand is not optimised.
One of the most common and biggest challenges businesses face is not being able to create their own leads and then nurture and convert them into customers. Your ideal target audience need to know, like and trust your brand before they part with their money and buy your products and services.
By identifying where your sales pipeline is failing you will be able to allocate the necessary resources to start generating and closing leads on autopilot.
You need to establish your brand foundations.
Your brand foundations will help you to clearly identify what success looks like from a growth and revenue perspective.
It will also help define what your clear promise is, who your ideal customers are, how to communicate to your target audience and what platforms to execute on.
By building on your strengths and addressing the weaknesses in your brand and marketing efforts you will be able to strategically focus on the areas that will make a significant difference and really grow and optimise your business.
We noticed that you do not have up to date customer avatars/personas to help shape your brand and marketing efforts.
Why are these important: without knowing who you are trying to help you will not be able to attract the right customers to sustain your business.
Other reasons for having your customer avatars in place are:
What you need to do next:
Understand your existing customers. This will require a coordinated approach across key stakeholders within your business. Leverage the knowledge of your sales and customer service to help define high-level representations of your existing customers
Use data sources like your CRM to understand who your best customers are in terms of revenue and cost to serve.
Define who your ideal customers segment is in terms of lifetime value, product fit
Create a visual representation of your ideal customer avatar that your key stakeholders can use to shape their communication, marketing and content needs.
Retargeting can be the cheapest and most productive way to gain leads and convert more sales, the way marketing works is your first Ad is designed to make your audience aware and your retargeting ad's a designed to convert them into a buyer
If you're just running ads or just relying on organic traffic you're just allowing people to become aware of you but not cashing in on your hard work. It’s like winning chips at a casino but never exchanging them for the cash. You need to be running retargeting ads to convert that awareness into customers.
We strongly recommend you look into installing Facebook pixel and other analytical and retargeting tools onto your platforms.
Retargeting tools can really help you optimise your brand, studies show it takes between 7 and 12 interactions with your business before somebody will actually interact with your business so being able to get back in front of the same people is a business must.
Some of these other tools will help you really optimise your website and give you a better understanding of why you're not converting leads.
VSL (Video Sales Letters) are a perfect way for you to show the benefits of your products and services and have been proven to increase conversions dramatically.
The main purpose of VSLs is:
If you do not have your video sales letters in place you are missing out on sales and you are very likely wasting money on advertising and falling behind your competition who already have these brand assets.
VSL's for your core products and services is a must have in this digital age.
Based on your answers here are some pointers that will help you optimise your brand communication.
If your social networks are not growing, it is likely that you need to be more consistent in your efforts.
Publishing more frequently, generally results in more engagement and more followers.
However, if you are posting consistently and still see no or low growth, then you likely have a deeper problem. Your content is just not resonating with your ideal customer.
If you do not have your brand foundations in place, a clearly defined target audience and communication strategy set up, you will not be posting with purpose!
Setting up your foundations does take a bit of time and effort, however, the payoff can be huge, especially if your social media channels generate the awareness, leads and conversions that grow your business.
Seems like you are struggling with ideas of what to post. This means you may not have your pillars of communication or your content strategy properly mapped out.
You need to seriously think about putting this together. It will relieve a lot of stress on what to post and how to post for maximum effect.
Why are these important: Having a content strategy and understanding your core pillars of communication will alleviate much of the stress and pain around social media and growth and will ensure you are posting with purpose rather than simply posting content for the sake of it.
Tip: Try and niche down into specific types of content based on the needs of your ideal customer.
Remember people come back to social channels expecting to see content that entertains, inspires and educates them. Make sure you provide content that is memorable and provides value.
Ok so knowing what type of content to post is one thing. Making that content engaging is an entirely different beast to tackle
Thankfully knowing and understanding how to to measure online engagement will help you quickly pinpoint what works and what isn't working
This will save you money, time and definitely speed up your growth as you get to know what your audience likes.
What You'll Learn
We have granted you access to the first part of this course "6 Lessons To Understand How Brand Works For Your Business""PLEASE CHECK YOUR EMAIL"
or Acsess the full course and workbook below.
Access to all of the course material, videos, articles and the branding strategy workbook. Everything you need to start optimising your brand, and access to the tutor question portal.
includes strategy consultation
Branding and marketing mentors Asher & Gareth will walk you through the whole process giving you one2one advice helping you put together your brand and marketing strategy.
Over 2 months £1250 per mounts
Access To Videos Lessons & Articles
Access all lessons
Access to Tutor Question Portal
Each lesson has the opportunity for you to use the Tutor Question Portal to get feedback on your Strategy Workbook or clarify how something may apply to you
Interactive workbook to help you take action immediately and start to set your brand foundations
6 weeks Mentorship Program
Over the next 6 weeks together we will get your brand, audience and communication strategy up and running
Setting up your Ads and sales Funnel
Included is help setting up and optimising your ads and sales funnel (worth £2000)
Split the cost of your brand strategy mentorship over 2 or 3 monthly Payments