Unclear Brand Strategy And Promise

So it looks like you haven't got all your brand foundations in place including your brand promise.

A meaningful and achievable brand promise is the first step to establishing a profitable brand.  Without this your products, communication and internal processes will lack clarity which will lead to stagnation and loss of market share.

A brand promise is more than just a statement or tagline, it's the promise that you make to your customer that communicates what you do, who you do it for and where you promise to take them.

A brand promise is also a powerful resource to help align your internal teams across your operations and marketing functions.  This alignment will help clearly define the brand experience which will lead to more conversions, revenue and happy customers who are eager to transact with your business on an ongoing basis.

Not Consistently Generating Positive Customers Reviews!!

Optimising your brand will lead to more reviews.  Reviews will help you 

• Get your brand found online
• Give your products and business credibility
• Positively impact purchasing decisions
• Demonstrate that you care (by responding)
• Understand customer pain points and opportunities
• Build trust with customers
• Generate word-of-Mouth Marketing & Referrals

Reviews actually matter and can be the deciding factor between you and your competitor. So, don’t be afraid of reviews. Embrace them and their power! Get listed on social media and review sites like TrustPilot and give your customers and audience the chance to talk and learn about your business.

No Brand Guidelines Document In Place!!

Brand guidelines clearly outline your brand identity you have a clear and consistent look and feel across all of your platforms.  This in-turn helps to build trust with your audience, makes it easier to stay top of mind and will help you see a healthy increase in conversion rate.

Brand guidelines also ensure that everyone in your team is on the same page when it comes to external communications and creating marketing collateral for your business.

Problems Closing Leads?

Closing leads can be very difficult and is an area that many of the businesses we talk to struggle with so you're not alone.

The good news is that there are systems and processes that you can put in place to make the sales a lot easier for you and your team.

Being able to build desire and trust around your products and services is what branding was invented for!

Understanding the relationship between brand and business will help you understand what you need to do to have better success in closing leads and generating

Your Business Is Not Growing Fast Enough!!

If you're not experiencing the business growth you expect it's most likely because your brand is not optimised.  

One of the most common and biggest challenges businesses face is not being able to create their own leads and then nurture and convert them into customers.  Your ideal target audience need to know, like and trust your brand before they part with their money and buy your products and services. 

By identifying where your sales pipeline is failing you will be able to allocate the necessary resources to start generating and closing leads on autopilot.

No Up To Date Marketing Strategy In Place

You need to establish your brand foundations.

Your brand foundations will help you to clearly identify what success looks like from a growth and revenue perspective.

It will also help define what your clear promise is, who your ideal customers are, how to communicate to your target audience and what platforms to execute on.

By building on your strengths and addressing the weaknesses in your brand and marketing efforts you will be able to strategically focus on the areas that will  make a significant difference and really grow and optimise your business.

You Have No Customer Avatars/Personas In Place!!

We noticed that you do not have up to date customer avatars/personas to help shape your brand and marketing efforts. 

Why are these important: without knowing who you are trying to help you will not be able to attract the right customers to sustain your business. 

Other reasons for having your customer avatars in place are:

• Reason #1 – You can’t target ‘everyone’
• Reason #2 – You’ll focus on strategy before tactics (and not the other way around)
• Reason #3 – You’ll know what to say
• Reason #4 – You’ll stop wasting money
• Reason #5 – You’ll stop wasting time
• Reason #6 – You will better understand what your customers really want
• Reason #7 – you will know where online to focus your efforts 

What you need to do next:

Understand your existing customers. This will require a coordinated approach across key stakeholders within your business.  Leverage the knowledge of your sales and customer service to help define high-level representations of your existing customers 

Use data sources like your CRM to understand who your best customers are in terms of revenue and cost to serve.

Define who your ideal customers segment is in terms of lifetime value, product fit

Create a visual representation of your ideal customer avatar that your key stakeholders can use to shape their communication, marketing and content needs.

You Don't Seem To Be Running Retargeting Ads

Retargeting can be the cheapest and most productive way to gain leads and convert more sales, the way marketing works is your first Ad is designed to make your audience aware and your retargeting ad's a designed to convert them into a buyer

If you're just running ads or just relying on organic traffic you're just allowing people to become aware of you but not cashing in on your hard work.  It’s like winning chips at a casino but never exchanging them for the cash. You need to be running retargeting ads to convert that awareness into customers.

We strongly recommend you look into installing Facebook pixel and other analytical and retargeting tools onto your platforms.

Retargeting tools can really help you optimise your brand, studies show it takes between 7 and 12 interactions with your business before somebody will actually interact with your business so being able to get back in front of the same people is a business must.

Some of these other tools will help you really optimise your website and give you a better understanding of why you're not converting leads.

Not Actively Using VSL’s In Your Marketing?

VSL (Video Sales Letters) are a perfect way for you to show the benefits of your products and services and have been proven to increase conversions dramatically.

The main purpose of VSLs is:

• Identify the problem your audience face
• Agitate the effects and impact of that problem
• Show a clear logical solution
• Introduce them to your product or services
• Show them where your products or services can take them
• Validate and build trust in your product or service through testimonials and endorsements
• Have a clear call to action

If you do not have your video sales letters in place you are missing out on sales and you are very likely wasting money on advertising and falling behind your competition who already have these brand assets.

VSL's for your core products and services is a must have in this digital age.

Social Media Channels Not Growing Fast Enough

If your social networks are not growing, it is likely that you need to be more consistent in your efforts.

Publishing more frequently, generally results in more engagement and more followers. 

However, if you are posting consistently and still see no or low growth, then you likely have a deeper problem.  Your content is just not resonating with your ideal customer.

If you do not have your brand foundations in place, a clearly defined target audience and communication strategy set up, you will not be posting with purpose!  

Setting up your foundations does take a bit of time and effort, however, the payoff can be huge, especially if your social media channels generate the awareness, leads and conversions that grow your business.

Not Sure What To Post On Social Media

Seems like you are struggling with ideas of what to post. This means you may not have your pillars of communication or your content strategy properly mapped out. 

You need to seriously think about putting this together. It will relieve a lot of stress on what to post and how to post for maximum effect.

Why are these important: Having a content strategy and understanding your core pillars of communication will alleviate much of the stress and pain around social media and growth and will ensure you are posting with purpose rather than simply posting content for the sake of it.

Tip: Try and niche down into specific types of content based on the needs of your ideal customer.  

Remember people come back to social channels expecting to see content that entertains, inspires and educates them.  Make sure you provide content that is memorable and provides value.

You Need To Start Measuring Your Engagement

Ok so knowing what type of content to post is one thing.  Making that content engaging is an entirely different beast to tackle

Thankfully knowing and understanding how to to measure online engagement will help you quickly pinpoint what works and what isn't working

This will save you money, time and definitely speed up your growth as you get to know what your audience likes.